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Top Google AdSense Terminology for Every Beginner
30 August 2019

Top Google AdSense Terminology for Every Beginner

Whether you are a new bird in the world of Google AdSense or a seasoned veteran, PPC terms and acronyms can be difficult to digest at times. The absolute volume of terms, acronyms and technicality is enough to make even the boldest of individuals scratch his head.

The following is a terminology help guide which will explain what everything means so you can feel confident and informed!

  1. Page Impressions

Page Impressions are the number of times a user views a page that contains Google ads. A new impression is generated whenever a page is loaded that contains an ad.

  1. Clicks

Clicks is the number of times an AdSense ad is being clicked by users. If the advertiser has chosen to pay for a click then the publisher will accrue the earnings for each click which the share with Google in its revenue sharing model. Since the publisher earns for each click, this advertising model is referred to as a Pay per Click model.

For AdSense link unit ads, the clicks on the ads are received through the clicks from the link unit.

  1. Cost Per Click (CPC)

Cost Per Click is the amount earned by a publisher each time a user clicks on an ad. In AdSense reports, CPC is calculated by dividing the estimated earnings by the number of clicks received.

  1. CPC = Estimated Earnings / Number of Clicks Received

CPM   Cost-per-Mile (CPM) - M in Roman numeral is equal to 1000. CPM also stands for Cost Per Thousand impressions. The amount paid by an advertiser for accruing 1000 impressions of an ad.

  1. Effective CPM (eCPM)

Also called as Revenue per thousand impressions (RPM). AdSense RPM of a page (or an ad unit) is the estimated earnings a publisher will be paid for every 1000 impressions received.

  1. Estimated earnings:

Estimated earnings gives close estimates of your recent account activity. This is the amount you can expect to earn from Google adsense. For most of the time estimated earnings are accurate but sometimes it may vary depending on a number of factors. Before Google releases your final payment, they will undergo a much more intense audit to pick out fraud clicks and other suspicious activities.

  1. AdSense Crawler

Crawler is a piece of software code used to collect the information of each web page available and indexes it in the database. AdSense crawler is used to collect the page content in order to serve relevant ads on that page.

Note: AdSense crawler is different than the web crawler used by Google for search engine indexing.

  1. Ad Request CTR

Ad request Click Through Rate is the number of ads clicked divided by the number of ad requests.

  1. Ad Request RPM

Ad request revenue per thousand impressions is calculated by dividing the estimated earnings by the number of ad requests made, then multiplied by 1000.

  • Ad Request RPM

Ad RPM: Ad revenue per thousand impressions (RPM) is calculated by dividing the estimated earnings by number ad impressions received and multiplied by 1000.

Ad RPM = (Estimated Earnings / Number of Ad Impressions) * 1000

  1. Ad Size or Ad Format

You can use various sizes of ad units with AdSense for content ads. Only ad units that have been created and saved to your account appear in your AdSense report.

 

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